Digital Marketing TrendsBhaumik D.
Digital Marketing Trends to follow to come up with new strategies in the following years
Year 2016 have been a big market for Digital Marketers from around the world to identify, assess and adapt new strategies that should be brought into effect following year. The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come.
These companies are pouring in huge investments in marketing in 2016, with as much as $540 billion allocated for advertising and marketing initiatives. 69% will focus on content management, performance optimization and website development, while 53% will make mobile app development and social media their top priority for driving engagement.
Business owners and marketers however should be more discerning about the strategies and initiatives they would like to invest their time and resources in. Digital Marketing success in the coming periods will rely heavily on how well you connect and give value to the right audience, on the right device and at the right time.
F12 Media Tech presents this comprehensive look at the movers and trends that will shape the future of digital marketing in 2016 and beyond.