Internet Marketing

Augmented reality in real world

Augemented Reality – The Next Odyssey in Digital Marketing

Augmented Reality has been making a lot of news in the field of digital marketing lately . The recent statistics show that AR has the potential to grow into a 90 billion dollar market by 2021. Augmented Reality Marketing is the most important  trend to look out for and there is no doubt about the endless possibilities it presents but, before we go any further let’s us understand what it means. Augmented reality(AR) is the seamless amalgamation of the  digital [...]

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Expanded text ads: The Next Generation of Google AdWords:

Have you made changes to text ads your Google Adwords Campaign yet? If no, time is now! Things advertiser should know about Expanded text ads: The major changes advertisers will see with ETAs (Expanded text ads) compared to traditional Google AdWords ads are: Expanded Text Ads are two times bigger than regular Adword text ads. ETAs are designed to maximize your presence and performance on all the platforms ( Mobile and desktop) the good thing is that even on mobile search results [...]

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SEO or PPC ? There is always an great article like this… Building traffic is now main competition for any website now-a-days! When thinking about traffic generation power, we can think of only two concept:  PPC (Pay-Per-Click) advertising & SEO (Search Engine Optimization) There are few platforms which allow you to pay for your conversion or just say traffic to your website. Major platforms are Google, Bing, Yahoo, etc. Now decision is yours to choose from. Most recommended platform is Google Adwords [...]

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Digital Marketing Trends

Year 2016  have been a big market for Digital Marketers from around the world to identify, assess and adapt new strategies that should be brought into effect following year. The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come. These companies are pouring in huge investments in marketing in 2016, with as much as [...]

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Why does your small sized business need a website too?

Wondering why does your small sized business need a website too? Following reasons may be helpful.. 1. CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even [...]